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Dumb and dumber: the St. Stupid’s Day parade
by Summer Burkes

“Dilettante” column originally published at the turn of the century on 4.9.1998 in the SF Bay Guardian. Re-intro 4.18.2018 here


San Francisco’s first formal religion of the asinine started more than 20 years ago at the behest of a longtime Bay Area resident who calls himself Bishop Joey. According to the Bishop, every single human on earth is a member of his tongue-in-cheek church, the First Church of the Last Laugh, since the only requirement for membership is the one uniting factor of our species: stupidity.

pounding on the drum is Bishop Joey, the Pied Piper of Stupid. [the next year, we knew to Stupid better & came properly dressed. so, all photos you see are from St. Stupid’s Parade 1999, though this piece was written in 1998]

“And lo, it came to pass that a table of four did sit and chat at New York City Deli … in the city of San Francisco on a day in March 1979. And far and yon did their conversation wander thru subjects of art, life, politics, and would a blintz be good to have with coffee about now …

“And lo, it came to pass some more that this one of four called Ed did mutter the need for a parade thru the temples of our land, the civic symbols of the power that bind us to a slackless life.

“And lo, the blintz did not sit well in his bowels, and his brain did swirl in digestive confusion and regurgitate the combined intake of thought and conversation into the words … St. Stupid’s Day. The rest is history.”

-The pre-history of the First Church of the Last Laugh, as related by Bishop Joey, seminal and secular head of the FCLL

Thus the First Church of the Last Laugh is also the world’s oldest religion, since “all other religions are based on fear and guilt, and before fear and guilt can work, you must have stupidity.” This belief in the unfortunate, universal genetic flaw we all share is celebrated by knowing Church members once a year with a parade through the Financial District of San Francisco.

St. Stupid’s Day, the official holy day of the First Church of the Last Laugh, falls (not coincidentally) on April Fool’s Day. On Wednesday the first of April, a friend and I, childhood Protestants and longtime heathens, joined a church for the second time in our lives.

Justin Hermann Plaza at the end of the Embarcadero has been the St. Stupid’s Day Parade’s ground zero for the past 20 years. Strolling down Market Street on April Fool’s Day, my companion and I realize we’ve found the spot when we see a man in a dog suit talking into a fake cell phone.

Another man in knickers and a top hat holds a megaphone and bellows repeatedly to addled tourists, “You are all winners!” At the end of Market, amid the construction and the suits on lunch break, we find the convergence. We mill around, costume-less, feeling horribly underdressed.

The ragtag crowd centers itself around an even more ragtag marching band, trading compliments and strange party favors. Within the first five minutes, we are handed dog biscuits and strawberries, solicited for three or four fundraisers and political events, branded with little round yellow stickers, and stamped on the hand with a picture of a goat.

if u know about the good life u know about dancin’ on a pizza tin in rabbit teeth with a balloon tied around ur neck

Angels, nuns, jesters, fairies, and demons mingle and tend to their children and pets. A man stands upright and “sleeps” in a bed he made by strapping a mattress to his back and swaddling himself in blankets. Another man in an orange prison suit looks forlornly through the steel bars he has fastened vertically from his waist, brandishing a tin cup. Three or four people on stilts congregate near a man wearing no pants and a “no shoes, no shirt, no service” sign.

At noon, the marching band begins to play, accompanied by kazoos, whistles, megaphones, and general noise. Hyperactive revelers dance to the beat. The infamous Wavy Gravy, in a green Merlin clown suit, leads a plastic fish around by a leash. A somewhat conservative-looking older woman in a sports jacket strolls to and fro with her friends, seemingly oblivious to the bright pink sticker on the end of her nose. Bemused office workers in shades of navy and brown tentatively inspect the party and retreat to the periphery, smirking.

After a short, cacophonous song, Bishop Joey addresses the crowd, briefly explaining the tenets of the First Church of the Last Laugh and then indoctrinating us all. We raise our left hands, cross our fingers, and repeat after him: “I pledge allegiance to the illusion, and to the pyramid scheme for which it stands. One species, in denial, with error and excess, by all.” The parade, a procession to each of the holy Seven Stations of Stupid, begins.

As we march from Justin Hermann Plaza to the first Station of Stupid, we pass a fancy café where some businesspeople are eating lunch. One of the paraders a giant propeller attached to his head ogles them, Rain Man-style, through the plate glass window. We come to the Federal Reserve Bank.

In direct opposition to known parade protocol, the throng stops and sits down all 200 or 300 participants. Bishop Joey makes a brief speech, thanking the bank and all its kin for making America into a “casino economy,” where luck, not hard work or education, gets you rich. He throws all his old lottery tickets from the past year (he buys one every day) at the front doors. We move on.

augie’s outfit choice was before butterfly wings were such a party foul. or because of it.

At the next stop, the parade crowds in, on, and between two 20-foot, levered, pyramid-shaped planters. Bishop Joey points out an unmarked door and tells us that it’s the entrance to The Tomb of Stupid. He shushes the crowd as a man with giant prosthetic hands knocks on the “Tomb” to see if Saint Stupid is in. He’s not. Again, business-suited types have come out of their skyscrapers to see what’s going on.

“Hi, normal people!” a few intrepid souls holler as we make our way to the next Station. “Back to work! Get back to work!” A middle-aged man in a clown’s nose trips and falls en route. He springs up, throws his hands in the air and shouts, “Blessed by Saint Stupid!”

The parade stops at the intersection of Bush and Market. A witless chant rises from the throng: “No more chanting! No more chanting!”

yall know this statue on market street? we put an adult diaper on it once

Bishop Joey explains that this intersection marked by the iron lug nuts in the ground represents the border between old San Francisco and landfill San Francisco. This Station of Stupid is the Leap of Faith, an exercise wherein churchgoers close their eyes, jump up, and believe that when they come down the earth will still be there. Members of the crowd “tighten” the lug nuts for safety’s sake, and then, at the Bishop’s command, the crowd jumps. The earth is still there, and the skyscrapers haven’t fallen into the ocean. Mission accomplished.

The parade moves to another plaza. We sit down, and The Parade Rests. A pig-faced man with a small accordion, eager to hear Bishop Joey’s next message, screams, repeatedly and somewhat psychotically, “Everybody shut up!” The crowd joins in, and soon an entire plaza of stupidly clad people is jubilantly hollering these three words at everyone else, first arrhythmically, then conga-style.

THESE ladies.

This fourth Station of Stupid includes a free lunch (boxes of cereal thrown at the crowd by the handfuls) and then some official Church hymns (“Hymmmmnnnn…,” “Herrrrrrrrrrr…,” and “Usssssssssss…,” to name a few). After a brief and unexplained march round and round the Citicorp Building’s Fountain, the parade settles in front of the Pacific Coast Stock Exchange for the sixth Station of Stupid, The Sock Exchange.

My friend and I stand near the looming Doggie Diner dog’s head that’s being towed alongside the parade on a flatbed truck. “So this is how capitalism works,” my companion says to me as socks fly back and forth above our heads. Lacking socks to exchange, we instead throw our dog biscuits at the Dog as an appropriate offering. After chanting “Jump! Jump! Jump!” skyward at the suits watching from their high-rises (and then, of course, “No more chanting!”), the parade seeks out the final Station of Stupid.

we’re rich. ri-i-i-i-ich

The giant black marble blob of a sculpture at Kearny and California is the centerpiece for the last ceremony. After more marching in a circle, the parade settles in for The Blessing of the Banker’s Heart. The few pennies that capitalism allows us to save throughout the year, Bishop Joey tells us, are to be tossed at the Heart as a sarcastic offering to The Man. After the Bishop flicks the first penny with a derisive and resigned “fuck you,” a hailstorm of copper blankets the plaza and snickering choruses of “for they’re all jolly good fellows” ricochet off the high-rises. The last laugh.

friends don’t let friends not be stupid

Saint Stupid’s throng heads in the direction of ground zero. Sunburned, hungry, and secure in the knowledge that the best part of the parade is over, my companion and I head for food and away from the dispersing crowd. A lurking, trench-coated man with a mirror attached to the bottom of his cane chases around my short-skirted friend.

A clown rides his tall bike around a jester blowing a three-foot kazoo. The ground is littered with socks and pennies. The man with the giant hands, the Knocker of the Tomb of Stupid, sneaks up and puts an enormous paw on my shoulder. I jump. He looks at me with lurid, holographic bug-eyed sunglasses.

“Nice ta seeeee ya,” he jeers. I feel blessed. Touched, as it were, by the stuffed, overblown, imbecilic, and thoroughly entertaining hand of Stupid.


Disclosure: This essay also appears in the most incredible book of all time: Tales of the San Francisco Cacophony Society

This is the fourth piece in my “twenty years ago this week” project; this post’s intro here, and Dilettante’s first installment is here

Oh and ten years after this article, on 03.25..2008, the SFBG‘s next nightlife columnist Marke B goes full Patty Meltdown in Las Vegas

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